The digipack
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Tuesday, 27 March 2012
The Result
After the creation of all of our products. We developed 3 unified products. Our video, digipack and advert. This is the result of our project.
The Advertisement (Improvements)
FIRST IMAGE
I first created the advertisement (first image) with the girlband name on the side with a violet boarder but after some reconstruction I decided it would be more appropriate to use the band logo for the advertisement so that consumers will be able to unify the products knowing that they belong to the same band.
I first created the advertisement (first image) with the girlband name on the side with a violet boarder but after some reconstruction I decided it would be more appropriate to use the band logo for the advertisement so that consumers will be able to unify the products knowing that they belong to the same band.
Monday, 26 March 2012
Wednesday, 1 February 2012
Sunday, 15 January 2012
OUR CD
This is our idea for our CD. We chose Blue because we didn't want to make the group seem to feminine because they are a playful group of teens. Pink would have made them seem too girly and and white on the CD would have been too plane so we chose to have a white background with the group Logo and then have a blue CD.
This is our idea for our CD. We chose Blue because we didn't want to make the group seem to feminine because they are a playful group of teens. Pink would have made them seem too girly and and white on the CD would have been too plane so we chose to have a white background with the group Logo and then have a blue CD.
Saturday, 14 January 2012
Plan For Our Digipak
Digi
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This is our first draft of our final digipak. There are some examples of what we could us so we tried them out.Once discussing it we decided to chnage the lyrics sheet and cd sheet because it worked better with the feel if the music video.
Thursday, 8 December 2011
Tuesday, 6 December 2011
Friday, 21 October 2011
Product Unification
What is product unification?
Product unification is unifying all of your products. This includes ways to link your main product to ancillary tasks. Product unification is an important feature of the project as it allows your audiences to recognise your product by a logo, colour, particular font or image. This is also something that will help you produce other products involved with the main task. For example if we wanted to create t-Shirts or other merchandise we could use product unification for our designs so that our public would be able to identify our products.
Examples of product unification
An example of product unification is Destiny's child's Survivor. The title of the song is also the title of the album so there was a huge connection between the digipak and the video.
This is an image which features the girl band dancing in formation with camouflage outfit on. The colours are different shades of green and brown and this is shown throughout the other products.
This image shows Destiny's child together holding their hands to signify surviving with each others help. This same image is mimicked on an advertisement for the single survivor.
This image shows the girls standing in formation together also signifying surviving by their positions. The colours used for their costumes are also very similar to the music video costumes and colours which allows audiences to see that the product relates to the main video and the girl bands' single 'Survivor'.
This is an image from the digipak of the album Survivor which shows an actual image from the video itself. This lets the audience know that this product is also linked to the video and advertisement. This is done by similar colours and mise en scene.
How we unified our products
We linked our digipak and advertisement to the main product by using colour and images.Our motif colour and mise en scene included white so we used this as one of our main colours. We also used the style of the music to present the graffiti font. The font is a font usually related with urban/rap music and this is why we used it. We also used the colourful personalities of the girls to create the graffiti as we coloured the words pink/blue and red in a sunset technique. This is bold and eye catching and relates to the main product well as it represents the colourful personalities shown through the actions in the main product. The images we used in the main product feature the girl band in a formation and so we used this same image on our digipak and advertisement so that our products could easily be identified as our girl groups products.
The effect
The effect of the links between the products allow audiences to link each of the artists products together and allow us to create other merchandise using these designs.
Product unification is unifying all of your products. This includes ways to link your main product to ancillary tasks. Product unification is an important feature of the project as it allows your audiences to recognise your product by a logo, colour, particular font or image. This is also something that will help you produce other products involved with the main task. For example if we wanted to create t-Shirts or other merchandise we could use product unification for our designs so that our public would be able to identify our products.
Examples of product unification
An example of product unification is Destiny's child's Survivor. The title of the song is also the title of the album so there was a huge connection between the digipak and the video.
This is an image which features the girl band dancing in formation with camouflage outfit on. The colours are different shades of green and brown and this is shown throughout the other products.
This image shows Destiny's child together holding their hands to signify surviving with each others help. This same image is mimicked on an advertisement for the single survivor.
This image shows the girls standing in formation together also signifying surviving by their positions. The colours used for their costumes are also very similar to the music video costumes and colours which allows audiences to see that the product relates to the main video and the girl bands' single 'Survivor'.
This is an image from the digipak of the album Survivor which shows an actual image from the video itself. This lets the audience know that this product is also linked to the video and advertisement. This is done by similar colours and mise en scene.
How we unified our products
We linked our digipak and advertisement to the main product by using colour and images.Our motif colour and mise en scene included white so we used this as one of our main colours. We also used the style of the music to present the graffiti font. The font is a font usually related with urban/rap music and this is why we used it. We also used the colourful personalities of the girls to create the graffiti as we coloured the words pink/blue and red in a sunset technique. This is bold and eye catching and relates to the main product well as it represents the colourful personalities shown through the actions in the main product. The images we used in the main product feature the girl band in a formation and so we used this same image on our digipak and advertisement so that our products could easily be identified as our girl groups products.
The effect
The effect of the links between the products allow audiences to link each of the artists products together and allow us to create other merchandise using these designs.
Thursday, 20 October 2011
NEW SCHEDULE
During our first filming schedule we experienced various constraints which affected our filming dates and times so we created a new schedule.
Wednesday, 12 October 2011
Tuesday, 11 October 2011
Monday, 10 October 2011
School Timetable s
We requested copies of two of the girls school time tables because they have seperate time tables to our group and the other band member. This allowd us to see when they were free and when we could film.
Thursday, 29 September 2011
Chosing the record label
The record label of the original band is Big Mouth Entertainment. This record label supports the likes of Tinie Temper and our band Ruff Diamondz. We thought we would like to use this record label for our video but after research on other record labels we changed our minds.
We looked at Colombia records which had a good history as out of all our researched labels, it was the oldest one, this made it the most reliable and also the best choice for our girl group if we wanted them to last long. However, they specialised in the Southern gospel genre and often, people who did not produce this type of music, were at a slight disadvantage so we decided that this would not be the best choice for our girl group.
Our second search was Bad Boy records which was founded by rap star Sean 'Diddy' Combs. This appeared to be a great choice as other famous artists were linked to this record label and the success of a new artist was often rapid and high. However, I found through further research that the fall of theses very successful artists was big fall and was often due to violence or crime. Another con of this record label was that it was mainly for male rap artists and any female artists that specialised in rap were often forgotten about or drawn into the violence. Any female artists who didn't pursue a career in Rap did not last long on this label and the labels demands frequently change which caused the departure of many artists so we decided not to chose this one.
Once we compared Colombia and Bad Boy we decided that Colombia was the best. this is because it wasn't associated with so much violence and had the best history and knowledge in the record label industry however we wanted to find a label that related to our band even more so research began again for our label.
Our final idea was for Def Jam records. We wanted to sue this because of its collaboration with the UK Def Jam record label and its success with artists such as Rihanna and LL cool J. This label has a great rate of artists who stay on the label and artists that do leave are often changing label because of their music genre or because they leave the music career. This label also specialises in Urban and hip hop music which is the same genre as our music so we thought that out of all the record labels this record label was the most suitable for us.
We looked at Colombia records which had a good history as out of all our researched labels, it was the oldest one, this made it the most reliable and also the best choice for our girl group if we wanted them to last long. However, they specialised in the Southern gospel genre and often, people who did not produce this type of music, were at a slight disadvantage so we decided that this would not be the best choice for our girl group.
Our second search was Bad Boy records which was founded by rap star Sean 'Diddy' Combs. This appeared to be a great choice as other famous artists were linked to this record label and the success of a new artist was often rapid and high. However, I found through further research that the fall of theses very successful artists was big fall and was often due to violence or crime. Another con of this record label was that it was mainly for male rap artists and any female artists that specialised in rap were often forgotten about or drawn into the violence. Any female artists who didn't pursue a career in Rap did not last long on this label and the labels demands frequently change which caused the departure of many artists so we decided not to chose this one.
Once we compared Colombia and Bad Boy we decided that Colombia was the best. this is because it wasn't associated with so much violence and had the best history and knowledge in the record label industry however we wanted to find a label that related to our band even more so research began again for our label.
Our final idea was for Def Jam records. We wanted to sue this because of its collaboration with the UK Def Jam record label and its success with artists such as Rihanna and LL cool J. This label has a great rate of artists who stay on the label and artists that do leave are often changing label because of their music genre or because they leave the music career. This label also specialises in Urban and hip hop music which is the same genre as our music so we thought that out of all the record labels this record label was the most suitable for us.
Tuesday, 27 September 2011
Logo
The logo
After noticing that other bands had a logo, we wanted one of our own. whilst creating the digipak I also created the logo. The colours I use are bold and attract both boys and girls. They also suggest that the band are feminine and urban/street. The font is bold so that our target audience will be captivated and the graffiti style expresses their urban culture.
After noticing that other bands had a logo, we wanted one of our own. whilst creating the digipak I also created the logo. The colours I use are bold and attract both boys and girls. They also suggest that the band are feminine and urban/street. The font is bold so that our target audience will be captivated and the graffiti style expresses their urban culture.
Monday, 26 September 2011
Chosing the target audience
our intitial target audience was 16-18 year olds or 16-young adult age. After chosing our music we asked teenagers what they thought of the music. This response is shown in our audience feedback. The teenagers we asked were all 17 and 18 and they said they thought the target audience age would be younger than 17 because of the type of urban style to it. We decided to change our target audience from 16-18 year olds to 15-25 year olds. Making the target age younger will help sell our artist better because of the playful feel to our music video. We also think that this is a good age range as you can be older or younger ans still enjoy the music we create.
Sunday, 25 September 2011
Audience feedback 3
We got a group of all different ages to analyse our music. and we receive a great response. We confirmed that the age group beginning at 17 would be too old for our music so we thought of starting it at 15 years old and made it a wide range so the music would appeal to a wider audience.
Audience feedback 2
Niellah Kindly responded to our questions about our song that we chose. We asked her because we thought that the song would appeal more to the female audience. Her being 17 also, meant that it didn't appeal to her as much as we wanted it to appeal to our target audience but we understood this was because she was older than we thought the minimum age for our target audience would be and preferred a different genre of music.
Audience feedback 1
We asked Ben what he thought of the track we chose for our music video. This is so we could determine what age group the music would be for and if anybody would listen to our music a buy the CD.
His response told us that we should chose a younger age group than 17. Ben, being 17 didn't enjoy the music as a male teen so we also thought that the target audience would be female.
Saturday, 24 September 2011
Friday, 23 September 2011
Thursday, 22 September 2011
Letter Of Permission for BIG Mouth Entertainment for RD-Alrite Stillll
Email of Permission (Sent and Reply)
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We received a reply approving our use of the song and asking us to send them the completed product.
Wednesday, 21 September 2011
ALRITE STILL LYRICS
These are the lyrics to the song we are going to use. I have highlighted main lyrics which may help us with the production of our video and things that we will link to visuals which complies o Goodwin's Theory.
TLC-NO SCRUBS
This video is also similar because of the formation of the group,the make up of the group and the genre of music being produced
MIS-TEEQ-SCANDALOUS
This group is similar to Ruff Diamondz as they have the same girl power swag and they produce the same kind of music. This video is also filmed in the club which is similar to the Ruff Diamondz video.
ALRITE STILL - RUFF DIAMONDZ
The groups original idea was to use a song called Thicke of the same RnB genre. The song was unavailable for us to download so we searched for groups similar to the one we had previously found and we chose this song. We enjoyed their street look and then held held auditions for the song to see if the age group we plan to work with (15-17) would work with us on the song. We then got permission for the song and we plan to use this song.
Thursday, 15 September 2011
Group members/Biographies
PREVIOUS GROUP MEMBERS
These were our first choices for band members for our music video. We chose these girls because they had great dance and choreography skills. They for our idea of the type of girls we'd like to have on our music video and we knew them as girls who could have fun and show the playful side of the girlband. After a few attempts to film with these girls we found there were difficulties as their timetable overlapped with our filming timetable frequently which cause us to loose filming hours so we had to result in finding a new group.
This is REGINA OKEKE
She kindly stepped in and took the position as one of our main girls.
Regina is a 16 year old fun and easy going teenager who attends Graveney school. We chose Regina because of her enthusiasm and her style. Regina showed us that she would be willing to give up her free time to work with us on our video, she will be singing the part of the song that is originally sang by Band member Martika because we believed that this suited her the most our of all three band member. Regina's teamwork skills make it easy for her to work with and a pleasure to direct. so we were happy to chose her to join our band.
This is Shamilla Simms
Shamilla is part of our group. She stepped in when we couldn't find a suitable 16-17 year old to fill the final gap of our group. Shamilla is a stylish 18 year old with previous dance experience, she is also easy to contact as she is in our group and is willing to play a part of a band member. The fact that she is part of our group makes it easy for her to know how we want things to work so she could help us direct the other girls as well as know what she needs to do as a band member to suit our visions. This makes it much easier for us to organise our music video. She will be singing the part of the song originally sung by Troy because they both share the same style and fun energy.
This is Sharnough Dauley-Hill
Sharnough was from our previous line up and was able to continue in her place as the MC in our group. Sharnough is a joyous 17 year old girl with great dance skills and a G.C.S.E in dance.Sharnough is also a part of Graveney sixth form and is easy to contact. Her similar timetable to ours and Regina's makes it easy for us to shoot them at the same time. Sharnoughs ability to pick up on lyrics and add her own style on things made it easy for us to chose her as MC of our group (originally sang by band member Chronz).She is a very cooperative girl and works with us well so she became a great addition to our group.
The girls that we chose for our final line up of the and will be great to work with because of their enthusiasm, style an dance experience. They also provide us with the look we want for our band so it is great to be able to work with them.
These were our first choices for band members for our music video. We chose these girls because they had great dance and choreography skills. They for our idea of the type of girls we'd like to have on our music video and we knew them as girls who could have fun and show the playful side of the girlband. After a few attempts to film with these girls we found there were difficulties as their timetable overlapped with our filming timetable frequently which cause us to loose filming hours so we had to result in finding a new group.
This is REGINA OKEKE
She kindly stepped in and took the position as one of our main girls.
Regina is a 16 year old fun and easy going teenager who attends Graveney school. We chose Regina because of her enthusiasm and her style. Regina showed us that she would be willing to give up her free time to work with us on our video, she will be singing the part of the song that is originally sang by Band member Martika because we believed that this suited her the most our of all three band member. Regina's teamwork skills make it easy for her to work with and a pleasure to direct. so we were happy to chose her to join our band.
This is Shamilla Simms
Shamilla is part of our group. She stepped in when we couldn't find a suitable 16-17 year old to fill the final gap of our group. Shamilla is a stylish 18 year old with previous dance experience, she is also easy to contact as she is in our group and is willing to play a part of a band member. The fact that she is part of our group makes it easy for her to know how we want things to work so she could help us direct the other girls as well as know what she needs to do as a band member to suit our visions. This makes it much easier for us to organise our music video. She will be singing the part of the song originally sung by Troy because they both share the same style and fun energy.
This is Sharnough Dauley-Hill
Sharnough was from our previous line up and was able to continue in her place as the MC in our group. Sharnough is a joyous 17 year old girl with great dance skills and a G.C.S.E in dance.Sharnough is also a part of Graveney sixth form and is easy to contact. Her similar timetable to ours and Regina's makes it easy for us to shoot them at the same time. Sharnoughs ability to pick up on lyrics and add her own style on things made it easy for us to chose her as MC of our group (originally sang by band member Chronz).She is a very cooperative girl and works with us well so she became a great addition to our group.
The girls that we chose for our final line up of the and will be great to work with because of their enthusiasm, style an dance experience. They also provide us with the look we want for our band so it is great to be able to work with them.
Friday, 9 September 2011
CASTING
For casting we used a series of advertisements around school to ask for students to be in our music video.
This shows how we uploaded a powerpoint presentation onto plasma T.V's around the school to ask for people to be in our music video.
Above is the powerpoint we used.
This shows how we uploaded a powerpoint presentation onto plasma T.V's around the school to ask for people to be in our music video.
Media auditions a2
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Above is the powerpoint we used.
Thursday, 14 July 2011
Letter to S n K management for Thicke song -Let you go
Email to SNK Management - Thicke
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The letter was unable to reach SnK management because the hotmail had been disabled.
Wednesday, 13 July 2011
The band my group and I have chosen to use is called "Thicke". the band inspired research on other girl bands like them such as Destiny's Child and Cherish to discover our target audience and techniques we'd have to use. We chose this band because the music appealed to us as young teens and classmates, we also think that the music they make is something the the music industry is looking to promote at this moment.
Find more artists like VCmusik3 at Myspace Music
I’m so confused
I don’t know why I let you treat me like you do
We’ve got issues
I let you walk in and out of my life and that’s not right
So much hurt
So much pain
I never thought that I could feel like this but I do
Being in a relationship with you is like a rollercoaster.
(Chorus)
(and it all ends right there right there)
I let the rain fall down on me
I let you get away with everything (woooaahh)
I let you slide
My tears are high
to cover up mistakes you made (ooohhh heyyyy)
I let the rain fall down on me (i let it fall)
I let you get away with everything (woooaahh)
I let you slide
My tears are high
to cover up mistakes you made
(VERSE 2)
no more sleepless nights
Or waiting for you to unlock the door and come inside
I’ve gotta get a hold of myself
Cause I have too much pride
(For you to think that you can do the things you do )
i know that you don’t love me like you say you do
(i have to tell myself to just let go of you)
(spoken)
(Male)I’m sorry
(band member)Apology not accepted
(CHORUS)
(and it all ends right there right there)
I let the rain fall down on me (ooohh)
I let you get away with everything (yes i did)
I let you slide
My tears are high
to cover up mistakes you made(ohh the rain falls down yeaaahhh)
I let the rain fall down on me
I let you get away with everything (wooahhhh)
I let you slide
My tears are high (high)
to cover up mistakes you made
(BRIDGE)
Everything you did baby
I let you slide
Woaah
Everything you did baby
I let you slide
woooaahhhh
(I ,I gotta let you go repeated to the end)
Never said anything to hurt you baby
(Let you goo)Yeaahhhh
ohhh
ohhhohhhhhhh
I Yeaahhhhh
(Let you goooo)
Woaahhhh
I’m sorry(male)
Let you goooooo
I’m sorry (male)
The first video I looked at was Cherish-Unappreciated because it related to our chosen song. I looked at costume, the group, the location and the type of video. I noticed that this was a narrative straight away by the story being told by the lyrics and the actors in the video.
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