Product unification is unifying all of your products. This includes ways to link your main product to ancillary tasks. Product unification is an important feature of the project as it allows your audiences to recognise your product by a logo, colour, particular font or image. This is also something that will help you produce other products involved with the main task. For example if we wanted to create t-Shirts or other merchandise we could use product unification for our designs so that our public would be able to identify our products.
Examples of product unification
An example of product unification is Destiny's child's Survivor. The title of the song is also the title of the album so there was a huge connection between the digipak and the video.
This is an image which features the girl band dancing in formation with camouflage outfit on. The colours are different shades of green and brown and this is shown throughout the other products.
This image shows Destiny's child together holding their hands to signify surviving with each others help. This same image is mimicked on an advertisement for the single survivor.
This image shows the girls standing in formation together also signifying surviving by their positions. The colours used for their costumes are also very similar to the music video costumes and colours which allows audiences to see that the product relates to the main video and the girl bands' single 'Survivor'.
This is an image from the digipak of the album Survivor which shows an actual image from the video itself. This lets the audience know that this product is also linked to the video and advertisement. This is done by similar colours and mise en scene.
How we unified our products
We linked our digipak and advertisement to the main product by using colour and images.Our motif colour and mise en scene included white so we used this as one of our main colours. We also used the style of the music to present the graffiti font. The font is a font usually related with urban/rap music and this is why we used it. We also used the colourful personalities of the girls to create the graffiti as we coloured the words pink/blue and red in a sunset technique. This is bold and eye catching and relates to the main product well as it represents the colourful personalities shown through the actions in the main product. The images we used in the main product feature the girl band in a formation and so we used this same image on our digipak and advertisement so that our products could easily be identified as our girl groups products.
The effect
The effect of the links between the products allow audiences to link each of the artists products together and allow us to create other merchandise using these designs.
No comments:
Post a Comment