Chosing the record label

The record label of the original band is Big Mouth Entertainment. This record label supports the likes of Tinie Temper and our band Ruff Diamondz. We thought we would like to use this record label for our video but after research on other record labels we changed our minds.

We looked at Colombia records which had a good history as out of all our researched labels, it was the oldest one, this made it the most reliable and also the best choice for our girl group if we wanted them to last long. However, they specialised in the Southern gospel genre and often, people who did not produce this type of music, were at a slight disadvantage so we decided that this would not be the best choice for our girl group.

Our second search was Bad Boy records which was founded by rap star Sean 'Diddy' Combs. This appeared to be a great choice as other famous artists were linked to this record label and the success of a new artist was often rapid and high. However, I found through further research that the fall of theses very successful artists was big fall and was often due to violence or crime. Another con of this record label was that it was mainly for male rap artists and any female artists that specialised in rap were often forgotten about or drawn into the violence. Any female artists who didn't pursue a career in Rap did not last long on this label and the labels demands frequently change which caused the departure of many artists so we decided not to chose this one.

Once we compared Colombia and Bad Boy we decided that Colombia was the best. this is because it wasn't associated with so much violence and had the best history and knowledge in the record label industry however we wanted to find a label that related to our band even more so research began again for our label.

Our final idea was for Def Jam records. We wanted to sue this because of its collaboration with the UK Def Jam record label and its success with artists such as Rihanna and LL cool J. This label has a great rate of artists who stay on the label and artists that do leave are often changing label because of their music genre or because they leave the music career. This label also specialises in Urban and hip hop music which is the same genre as our music so we thought that out of all the record labels this record label was the most suitable for us.