Chosing the target audience

our intitial target audience was 16-18 year olds or 16-young adult age. After chosing our music we asked teenagers what they thought of the music. This response is shown in our audience feedback. The teenagers we asked were all 17 and 18 and they said they thought the target audience age would be younger than 17 because of the type of urban style to it. We decided to change our target audience from 16-18 year olds to 15-25 year olds. Making the target age younger will help sell our artist better because of the playful feel to our music video. We also think that this is a good age range as you can be older or younger ans still enjoy the music we create.